“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” – Charles Darwin
As the climate for photographers, journalists, media creatives etc. has changed (mostly for the worse) in recent years, it has forced the respective industries to look at themselves a lot closer and try to redefine who they are, what they do and how they do it. Photography has been no exception, with many photographers struggling in a market where the venues for distribution have all but run dry. This is not really news for anyone.
Old logo (top) and new logo (bottom)
Recently however, I was trying to come up with ideas about how to start to redefine my ‘brand’ and make sure I was completely clear in who I was and if that’s what everyone else thought I was too. I am not a marketing expert, so everything I know has come from trawling through websites of people who are experts on the subject and trying to pick-up as much as I can.
As I started to write down a list of my recent projects, subject matters etc. I started to see that I had made the natural movement towards multimedia and video. This was not a completely unconscious decision however the image I was projecting was still only that of a photographer and not of someone who was able to also provide multimedia and video too.
