Adverts – Write The Future & AXE : Tiens-toi prêt ! - Sean Gallagher - Photographer & Filmmaker | Beijing, China

Adverts – Write The Future & AXE : Tiens-toi prêt !

Posted by on Jun 7, 2010 in Video | 3 Comments

Recently, I have started to venture more into the video world and this summer, I will have a project which will allow me to start to really produce more video-work. As I start to add the moving image to more of the work that I do, I start to look more to the video world for inspiration. If I am honest, I always did this anyway as I am a huge movie and documentary fan and drew inspiration from these for many many years for my still work. Now, I am starting to watch videos, movies, documentaries in a different way, mainly trying to visualise in my mind how they were conceived, shot, edited and created.

This week I was blown-away by two videos, actually advertisements, that I caught online. You can get inspired by advertisements? Seems a little odd I guess, for a photographer who concentrates mainly on documentary subjects, but the answer is yes. Each of these videos is quite different, but they both have their own sense of ‘wow’ factor about them. Clever ideas and beautifully shot.

Now I must admit, that with the first video I am slightly biased as I am a big football fan, however I think the video is just beautiful and the editing is really very good (watch out for the hilarious inclusion of Homer Simpson). Now, in the second video I will never use the techniques they employ (this will become obvious after you watch it) but I really like it because it’s nearly impossible not to want to watch it a second time to figure out what you just missed! It made me think a lot about our perception of scenes we view quickly. Don’t want to give too much away though!

What did you think? Which do you prefer?


  1. damon Coulter
    June 8, 2010

    Nike gets a lot of bad press but have to admit that is a great advert on every level. I love how these superstars could send up their own fame too. Damon

  2. Charlie Mahoney
    June 8, 2010

    Definitely the first one, Sean. Fast, very fast pace with amazing cuts. Tells several stories without any dialogue. Really impressive.

  3. Sean Gallagher
    June 21, 2010

    Damon…Charlie…Completely agree. Love this ad. Watching the World Cop however, it seems each of the featured players is having a terrible competition!


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