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Saturday 26th March 2011 marks this year’s ‘Earth Hour’, a global event aimed at raising awareness across borders about the effect we have on our climate and inspire action to manage humanities impact on climate change.
According to Earth Hour’s website: “On Saturday 27 March, Earth Hour 2010 became the biggest Earth Hour ever. A record 128 countries and territories joined the global display of climate action. Iconic buildings and landmarks from Asia Pacific to Europe and Africa to the Americas switched off. People across the world from all walks of life turned off their lights and came together in celebration and contemplation of the one thing we all have in common – our planet.”
China has embraced Earth Hour with gusto with advertisements popping up everywhere in Beijing recently promoting the cause. Last year I headed out the the Bird’s Nest, Beijing’s centerpiece for the 2008 Olympic Games, to capture Earth Hour using timelapse video. The resulting piece shows the crowds who were there to witness the turning off of the lights at this magnificent stadium. In real-time, the change wasn’t quite so dramatic but speeded up to one minute, makes for more interesting viewing.