Inside the Forbidden City - BMW UK Dealership Conference in Beijing. April 2010
Inside the Forbidden City – BMW UK Dealership Conference in Beijing. April 2010

BMW UK Dealership Conference in Beijing. April 2010
BMW UK Dealership Conference in Beijing. April 2010

Delegates in the Forbidden City - BMW UK Dealership Conference in Beijing. April 2010
Delegates in the Forbidden City – BMW UK Dealership Conference in Beijing. April 2010

BMW UK Dealership Conference in Beijing. April 2010
BMW UK Dealership Conference in Beijing. April 2010

Performers during the BMW UK Dealership Conference in Beijing. April 2010
Performers during the BMW UK Dealership Conference in Beijing. April 2010

Delegates of the BMW UK Dealership Conference in Beijing visit the Bird's Nest Olympic Stadium. April 2010
Delegates of the BMW UK Dealership Conference in Beijing visit the Bird’s Nest Olympic Stadium. April 2010

BMW UK Dealership Conference in Beijing. April 2010
BMW UK Dealership Conference in Beijing. April 2010

CLIENT: BMW & GRASS ROOTS GROUP. CHINA. 2011

MORE ABOUT THE CLIENT

In 2011, I was approached by the global performance improvement company, Grass Roots Group, to cover the visit of high-level BMW UK delegates to Beijing, as part of their marketing and outreach programme in China.

The brief was to document the visit of the delegates and capture their activities in the capital, taking part in presentations, visiting BMW dealerships and being entertained in the Forbidden City. The project focused on capturing the delegates in an informal/documentary style.

“Have had a quick look at the pictures and I think that you have captured the spirit of the guests and the programme brilliantly – thank you very much.” – Claire White – Project Manager – Grass Roots Group