BMW Grass Roots


with grass roots group


In 2011, I was approached by the global performance improvement company, Grass Roots Group, to cover the visit of high-level BMW UK delegates to Beijing, as part of their marketing and outreach programme in China.

The brief was to document the visit of the delegates and capture their activities in the capital, taking part in presentations, visiting BMW dealerships and being entertained in the Forbidden City. The project focused on capturing the delegates in an informal/documentary style.

“Have had a quick look at the pictures and I think that you have captured the spirit of the guests and the programme brilliantly – thank you very much.” – Claire White – Project Manager – Grass Roots Group

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